If we were running the show at an insurance marketing department, we’d probably be out of a job by now. Why? Because we believe that traditional advertising can be a yawn and capturing the attention of potential clients is a real challenge.
Let’s face it, advertising insurance typically involves a lot of sameness—promises of safety and security that fail to stand out in a crowded marketplace. So, how would we change the game? By sprinkling a bit of humour into the mix, maybe even at the risk of ruffling some feathers.
Why Humour?
Humour breathes life into otherwise dry topics. In the domain of insurance, where the norm is to play on fears and worst-case scenarios, adding humour can create a refreshing change. It makes the messaging more enjoyable and relatable, disrupting the monotony with something unexpected. We’re convinced that if you’re smiling, you’re engaging—and engagement is key in marketing.
Admittedly, humor is a double-edged sword. It’s subjective, and while it can delight many, it might not sit well with everyone. That’s the risk of stepping away from the conventional. Yet, no impactful marketing campaign was ever born from playing it safe. Our approach might not win everyone over, but it will certainly spark conversation and thought—essential elements of effective advertising.
So how would we do it? Let’s give it a try:
Tag Line: Yes we know it’s below the cam BELT but we still think it’s a classic! Get covered and contact us for a comparative quote. #Quote #CarInsurance #QuoteNow #Insurance
Ok our graphics could do with some work, but you get the point!
Would you prefer the predictable and safe route, or are you eager for an insurance provider to embrace a lighter, more relatable approach? Share your thoughts in the comments below and subscribe if you want us to be in charge of finding you a suitable insurer (One that will catch our sense of humour of-course). You can also email your name and contact number to info@controversialview.com and we will auction your details off to insurance partners that are keen to share in the laughs! (& maybe handle the serious stuff).
— In Confidence and Curiosity, CV
